Archive for November, 2013
Posted by Linda Bonvie -- November 28, 2013
Now that the “eating” season has officially begun, we hope that not only your Thanksgiving meal, but all the other holiday treats and foods you will be enjoying are free from the chemical concoctions and bad additives that are put in so many of the foods we are tempted to buy.
Some of the most dangerous additives we have been focusing on throughout the year are the ones you need to make sure you watch out for this holiday season. Why especially now? The “big three” additives below are ones you are most likely to find in many foods that are “favorites” this time of year. Sure, it’s tough to add another chore to your holiday “to do” list, but we think this is well worth the effort.
Trans fat: It’s nice to know that after all these years of contributing to our national rate of coronary disease, the Food and Drug Administration has finally decided this artery clogger should officially be removed from its GRAS (generally recognized as safe) list. But who knows how long that might take?
In the meantime, you’ll have to continue to use your label-reading skills to avoid processed foods that contain partially hydrogenated oils, which are still very likely to be in many of the foods folks like to serve this time of year, such as cookies, pastries, pies, rolls and breads.
MSG – and all of its “hidden” forms: Of course, the food industry just loves “flavor enhancers” that allow products with bland or sparse ingredients to taste really exciting, cutting manufacturing costs while adding immensely to sales. That’s why so many processed foods used in making holiday meals contain free glutamic acid, or MSG, a neurotoxic additive that goes by various names. If you want to keep these brain-cell killers out of your diet and dishes, be especially careful when purchasing canned soups – especially cream varieties such as mushroom – and broths such as Swanson “Natural” Chicken Broth, as well as snack foods and chips.
Very common hidden sources of MSG to watch out for include autolyzed plant protein, autolyzed yeast, calcium caseinate, glutamate, hydrolyzed plant protein (HPP), hydrolyzed vegetable protein (HVP), maltodextrin, monopotassium glutamate, sodium caseinate, soy protein concentrate, textured protein, and yeast extract.
High fructose corn syrup: HFCS has permeated the marketplace in so many foods and beverages it’s just about impossible to create a list. Especially watch out for cookies, candy, drink mixes, soda, jelly and pastries that contain this laboratory sweetener.
If you’re still not sure why it’s so important to avoid HFCS, check out this page here at Food Identity Theft where HFCS made it to the number one spot in our additives to avoid list. (The good news, however, is that HFCS is steadily being removed from a growing number of processed foods, a fact proclaimed on the labels and an indication that manufacturers are responding to consumer concerns.)
And before you go back to the couch to watch more football or more Thanksgiving specials, if you haven’t yet done so, be sure to sign the Citizens for Health petition asking the FDA to require food manufacturers to list the actual amount of fructose in whatever blend of HFCS they are using. Read about the petition here, and sign it here.
Posted by Linda Bonvie -- November 26, 2013
Thanksgiving offers a wonderful opportunity — not only to “gather together” with family members and friends from near and far for a traditional homemade feast, but in so doing, to reject today’s fraudulent food culture in favor of the kinds of things that Mother Nature intended to sustain us.
You might even say that there’s no better way to show how thankful we are for the ‘blessings of the harvest’ than to restore them to their proper place on our table. By that, I mean preparing and serving only the kinds of foods that are the ‘real deal’, rather than the adulterated, additive-laden, disease-promoting products that manufacturers have substituted for no other purpose than to minimize their costs and maximize their profits.
In an age when children have been encouraged by multimillion-dollar marketing campaigns to develop cravings for junk food and parents persuaded to serve nutrition-deficient, ready-made meals permeated with neurotoxic flavor enhancers and other synthetic ingredients that wreak havoc on health, Thanksgiving is an occasion for reintroducing to our families the simple delights of genuine food.
Take cranberry sauce, for example. Now, the cranberry is one of nature’s most healthful fruits — loaded with antioxidants, phyto-nutrients, anti-inflammatory and anti-cancer benefits. Unfortunately, commercial food processors such as Ocean Spray have made it easy to serve canned varieties of cranberry sauce (either jellied or “whole berry”) that have been sweetened with high fructose corn syrup (HFCS), the laboratory concoction that studies have linked to our current epidemics of obesity and diabetes, as well as various other health problems.
But with just a little more effort than that required to open a can and coax the HFCS-sweetened blob out with a knife, you can make HFCS-free cranberry sauce all by yourself. Fresh cranberries, water and sugar cooked till the berries pop will thicken as it cools and taste amazing (see recipe measurements here. Note, this recipe calls for orange juice, but you can also substitute water using the same amount).
Even worse than the canned cranberry sauce are commercial variants on some of the other stuff traditionally served at Thanksgiving — like stuffing, for instance.
Two of the worst examples of this good side dish-turned bad are made by Kraft — Stove Top Turkey Stuffing and Stove Top Cornbread Stuffing. Both look like laboratory creations, having been laced not only with HFCS, but two other atrocious additives — partially hydrogenated soybean or cottonseed oil (a source of trans fats that ‘s now being officially phased out by the Food and Drug Administration as a cause of thousands of heart attacks every year) and hydrolyzed protein, a form of disguised MSG that can actually destroy certain brain cells — especially in children and the elderly.
Other brands of commercial stuffing mix, such as Arnold “Premium” Cornbread Stuffing and Pepperidge Farm Herb Seasoned Stuffing, aren’t much better, despite the image of wholesomeness these brands have tried to cultivate. Both contain HFCS and that coronary artery disease-inducing partially hydrogenated oil.
Even if you have to make your stuffing from scratch (which is not all that complicated) there is absolutely no excuse to be using chemical concoctions like the ones mentioned above. Arrowhead Mills, for example, makes a ready-seasoned organic stuffing mix that’s just as easy to prepare as Stove Top.
Let’s talk turkey — the unadulterated kind
Then there’s the turkey itself, which can also contribute its own share of unhealthy ingredients to the mix. Watch out for any bird that is said to be “self basting,” deep basted,” or any similar claim. Also check the packaging for any added ingredients. You should be cooking a turkey, not conducting a lab experiment.
Of course, no Thanksgiving dinner would be complete without the seasonal scrumptiousness of pumpkin pie for dessert. And your local supermarket can no doubt accommodate you with a choice of at least two or three brands, Marie Callender’s being a prime example. The problem is, Marie’s pumpkin pie comes with something besides pumpkin. It contains so much partially hydrogenated oil that it actually registers on the trans fat scale of the Nutrition Facts label. (Most products that harbor this artificially processed artery clogger are able to use a loophole in the law to falsely claim they contain contain “zero trans fat.”)
A far better idea is to bake your own pumpkin pie using ready-made canned pumpkin, adding your own ginger, nutmeg and cinnamon, condensed milk and an additive-free pie shell (Arrowhead Mills makes a good one of those as well). You can also make your own pie shell from scratch, it’s much easier than you think. Just be sure to use graham cracker crumbs that have good ingredients, i.e., no partially hydrogenated oils, HFCS or artificial flavors or colors. The recipe is easy to find (also on every can of pumpkin), and easy to prepare. Just make sure you allow enough time to chill your creation in the fridge.
With just a little bit of extra effort, you’ll have a Thanksgiving table of which you can really be proud — one that’s free of the junk foods that the big food companies would like to have us think are traditional dishes and “original recipes.” And you can prove to your family and your guests that old-fashioned, genuinely ‘natural” food tastes even better than cheap, “convenient” imitations — and can make for a holiday feast that’s every bit as enjoyable as those pictured by Norman Rockwell.
Posted by Linda Bonvie -- November 21, 2013
For over two years now, ever since I posted a blog about misleading “fresh” tomato product labels, I have been receiving email from a variety of tomato supply companies in China. Apparently picking up my email address from some type of search hitting on any mention of “tomato sauce,” they all go pretty much like the last one I received:
Dear purchasing manager,
Have a nice day!
We are SHANDONG SAIKEER INDUSTRY CO., LTD., a specialized manufacturer of tomato sauce. Our products are well known in their good quality and competitive price.
If you want to cooperate with us, please contact me at any time.
Best regards, Bess,
All these emails got me wondering how much of the tomato products we buy in the U.S. come from China. The big producers I thought were Italy, and of course California, but, as it turns out, China is making significant headway in producing and exporting a vegetable that the Chinese themselves “shun,” according to an article on China’s booming tomato business in Slate.
But the real news I uncovered is not just another story about how many of our food products are now coming from China, but rather about what is currently troubling those Chinese tomato growers — a new food additive that has tomato producers everywhere seeing, well, red. But the real loser here, as always, is the consumer.
Giving the consumer less, and the manufacturer more – as in more money
My original “tomato” story was about false and misleading labels on tomato sauce products that call them “fresh,” when in fact they are made from reconstituted industrial tomato concentrate. But after learning about this new food additive, that claim sounds almost legit.
This new ingredient I’m referring to is the brainchild of Tate & Lyle, the agribusiness giant based in the UK, probably well-known by readers of this blog for another one of their products – high fructose corn syrup – as well as its membership in the Corn Refiners Association.
As you’ve probably surmised, Tate & Lyle is really into corn, and at the beginning of this month, they issued a press release about a new and wonderful way to pump yet more corn-based ingredients into the food supply so as to dilute whatever the actual “food” is that a product is supposed to contain.
The additive in question is called PULPIZ Pulp Extender, described as a “modified starch” that gives “exceptional pulp like texture…in formulations with low tomato paste content.”
PULPIZ will enable food manufacturers to replace up to “at least” 25 percent of the actual tomato paste in a food product, something a company spokesman says will give them “the ability to do more with less…”
Now we’re not talking about the sprinkling of starch a cook might add to thicken a sauce, but a replacement of “at least” one quarter of the actual food product — a sort of Hamburger Helper for pasta sauce and other products.
Not only is this “extender” a new way to rip off unsuspecting consumers, but it also significantly reduces the nutritional value of the food to which it is added. Research has shown that tomatoes, which are high in antioxidants such as lycopene, have even higher antioxidant levels when heated.
Geez, it’s not like we’re talking about truffles here — this is tomato paste! Just how much could it cost a company to make a product that contains 100 percent of it?
How about a fish “extender?”
While we’re on the topic of getting less than you think you’re getting, how about some STPP added to your seafood?
Tripolyphosphate, or STPP, is used as a “soak” for raw fish and shellfish to keep it looking fresher longer, and as an added bonus, the longer fish is soaked in it, the more water it absorbs, and the more it weighs when you go to buy it. Another case of “less is more.”
Some of the more commonly STPP-soaked seafood, according to Food & Water Watch, includes “flaky” varieties, such as hake or sole, and shellfish, including scallops and shrimp.
Food & Water Watch suggests that you ask your fish market or store if they sell “dry” shellfish (“wet” meaning the product was STPP soaked), something they say you should also inquire about in restaurants. Not just because STPP jacks up the price, but because it’s also a registered pesticide and possible neurotoxin.
Posted by Linda Bonvie -- November 19, 2013
“Is high fructose corn syrup really that bad for you?” The answer, says Dr. Mark Hyman, is “yes.”
Hyman, best-selling author and chairman of the Institute for Functional Medicine, is yet another expert who is sounding the alarm about the dangers of consuming high fructose corn syrup, an additive that, Hyman says, “is driving most of the epidemic of heart disease, cancers, dementia and…diabetes.”
That’s a fairly impressive list of ailments – much more so than the warnings first sounded a few years ago about HFCS, which simply linked it to obesity. But that in itself was enough to put the Corn Refiners Association (CRA) on red alert, causing the makers of this laboratory sweetener to spend enough money on disinformation and an effort to have its name officially changed to “corn sugar” to have fed a small country for several years.
The CRA campaign was orchestrated to try and make us all believe that HFCS is simply a form of sugar, a misconception helped along by both the media and politicians who have continued to refer to HFCS-sweetened beverages as “sugary drinks.”
But as many consumers know by now, there’s a world of difference between high fructose corn syrup and natural sugar. And recent research, along with opinions offered by experts such as Hyman, have been making the ‘rap sheet’ on HFCS fatter all the time.
What these authorities are specifically warning about are the higher, more damaging fructose amounts in HFCS, which, Hyman says, is “chemically altered and separated,” and “goes right into your liver turning on a factory of fat production called ‘lipogenesis’.” This leads to a “fatty liver,” which he calls the most common disease in America today, one that can result in pre-diabetes or type 2 diabetes.
Another well-known M.D., pediatric endocrinologist Robert H. Lustig, an expert in obesity, metabolism and disease, stated in a recent affidavit for a current lawsuit that type 2 diabetes, now the most common form that “accounts for 90 percent of cases of diabetes,” was “unheard of in children prior to 1980; the time when high-fructose corn syrup began to be incorporated into processed foods in America.”
Currently, Lustig says, there are estimated to be 40,000 kids in the U,S. who have the disease. One of them, an unnamed teenager in Buffalo, N.Y., and her mother, recently filed a lawsuit against Cargill and five other manufacturers of HFCS for products liability, failure to warn, gross negligence, reckless conduct and injuries, stating that the HFCS the girl has consumed over her lifetime was a “substantial factor” in her having developed the disease.
Lustig’s earlier affidavit in the case, further detailing the damaging nature of HFCS, along with all the side effects caused by the extra dose of fructose it contains, was another scathing report detailing just how bad this unnatural sweetener can be for the body. Conditions he linked to its use include insulin resistance, “leaky gut syndrome,” and blocking of the “leptin signal” that can lead to overeating.
Tilting the balance of ‘more damaging’ fructose
Dr. Michael Goran, professor of preventive medicine and director of the Childhood Obesity Research Center at the Keck School of Medicine at University of Southern California, knows all too well about that extra, damaging jolt of fructose HFCS delivers.
Goran’s 2010 study, published in the journal Obesity, found fructose amounts in several HFCS-sweetened sodas, such as Coke, Pepsi and Sprite to be as high as 65 percent – almost 20 percent higher than if they actually contained the 55 percent fructose version of HFCS we’ve all been led to believe they do.
“Who would argue that fructose consumption now is higher than it was ten or twenty years ago?” Goran told Food Identity Theft, adding that he wasn’t talking about subtle variations from year to year, but rather “about a huge shift in the food supply that is increasing the amount of fructose that we’re exposed to.”
While Dr. Goran’s research should have provided the definitive “change (in) the conversation,” as the CRA likes to say, further research by Citizens for Health has turned up additional reasons why “high fructose corn syrup” is the perfect name for this laboratory-concocted additive.
Last year, Citizens for Health filed a petition with the FDA asking that the agency take action against food and beverage manufacturers using HFCS with fructose amounts above 55 percent (the highest amount the FDA allows), and also, in the interim, to provide accurate label information (you can read the petition here and sign it by clicking here). The petition asks that the FDA require the manufacturer of a product containing HFCS to state the fructose percentage in its formulation and have the label reflect that information, such as HFCS-55, or HFCS-90.
HFCS 90 is a version of the additive that is 90 percent fructose, described by one manufacturer and CRA-member company as “…the ideal choice for reduced calorie foods such as beverages, jellies and dressings.” This mega-fructose sweetener was also specifically omitted by the Food and Drug Administration from the HFCS GRAS (generally recognized as safe) regulation.
Could HFCS go the way of trans fats?
Last week, the FDA announced that partially hydrogenated oil will no longer be allowed a GRAS designation. What this means is that once given final approval, food manufacturers would eventually be required to remove most artery-clogging trans fat from the processed products Americans eat, or go through the lengthy, costly and time consuming process of submitting a food additive petition for partially hydrogenated oil.
Is it possible that HFCS could follow suit? Maybe. There are many similarities between the proliferation of HFCS and the trans fat saga, including a growing public awareness of its dangers and the decision by various food companies to jump on the NO HFCS bandwagon.
In the meantime, you need to check labels, reject foods that still contain this health-damaging additive, and to show the FDA just how concerned you are about its continued presence in the food supply be sure to sign the Citizens for Health petition.
As Dr. Hyman says, “if we took one thing out of our food supply that would make the biggest difference, it would be high fructose corn syrup.”
Posted by Linda Bonvie -- November 14, 2013
Morton Satin wants you to eat your vegetables. He wants you to consume broccoli, carrots, cabbage – all the good-for-you greens, reds and yellows out there. But most importantly, he wants you to enjoy them so you will eat them every day. And that means you must add salt. Bring that salt shaker out of hiding and start enjoying your food again, is Satin’s advice.
Who is this maverick whose concepts on salt fly in the face of years of advice handed out by most all public health institutions?
You probably won’t be surprised to learn Satin is the vice president of science and research of the Salt Institute, the Virginia-based, nonprofit, salt-promoting trade association. But before you say “no wonder this man is promoting salt’” and go about your merry, low-sodium day, you should hear the rest of the story. It’s a tale that includes a large, isolated tribe of Indians in South America, some fancy footwork involving figures and the dire consequences of consuming too little sodium — which can include a significantly increased risk of heart disease and diabetes.
Satin, who was seemingly alone in his quest to set the record straight about salt, has recently been joined by other doctors and scientists who appear to have come “out of the closet” in response to a report issued this spring by the Institute of Medicine (IOM) at the request of the Centers for Disease Control and Prevention.
Almost all studies on salt up to a few years ago were myopically focused on a slight blood-pressure drop achieved by a low-sodium diet of “two to four points systolic,” says Satin, adding, “they don’t give you the numbers, they just say it reduces blood pressure.”
But the recent conclusions of this IOM expert committee that there is no scientific basis for the majority of people to work at keeping sodium intake below 2,300 milligrams a day, and that salt intake of, or below, 1,500 milligrams a day is a risk proposition for many, has pretty much thrown everything we’ve been told up to now about salt consumption out the window.
Dietary sodium expert Dr. Michael H. Alderman with the Einstein College of Medicine, called the conclusions “earth-shattering,” and was quoted by The New York Times as saying the health consequences of low-sodium levels are “…all bad things” and that “(a) health effect can’t be predicted by looking at one physiological consequence.”
Satin agrees, telling Food Identity Theft in a phone interview that “what’s happening is that a reduction in salt is ending up with more sickness and death than (for) people who are not on low-salt diets.”
What we’ve repeatedly been told, and what the American Heart Association still preaches, is that we should eat no more than 1,500 milligrams of sodium each day, with an upper limit being bandied about of 2,300 milligrams a day.
Now admittedly, there are some people – a minority of the population – who are adversely affected by sodium and ought to be limiting their intake. But, according to Satin, there’s a specific test for that condition, and it’s not something on which to base recommendations for how a majority should eat.
So just where did the numbers on salt consumption originate? According to Satin, they are nothing more than mystical, contrived numbers picked by an IOM committee that, in effect, “made up a myth” about sodium consumption.
Those unsubstantiated figures are what’s known as the Dietary Reference Intake (DRI) for sodium — a set of documents for nutrients “that basically establish what should be the reference amount the average person should eat,” as Satin puts it. These DRI numbers for all major nutrients “morph” into the better known Recommended Dietary Allowances, or RDA, that you find on the Nutrition Facts panel that appears on every processed food product.
However, not having any “dose response studies” for sodium on which to base the RDA, the committee went by a rule allowing it to use what’s called an “adequate intake” – that is, one determined by analyzing a “healthy population” and seeing what it consumes.
And here’s where the story starts heading to bizarro land.
The low-sodium tribe with low longevity
It turns out that “healthy population” was a tribe of Indians living in the Amazonian Rain Forest called the Yanomami. Now these Yanomami, they don’t eat much salt at all, only around 500 milligrams a day, and they also have no problems with high blood pressure.
So in a decision Satin describes as “not based on any evidence,” an official RDA was set for sodium based on the habits of the Yanomami, but not at the 500 milligram level, as that was a ridiculously low number. Since “everything is better in threes, (they) arbitrary tripled it,” said Satin. “They didn’t make one single reference to a study to justify that figure, they just tripled it.”
For the upper limit amount of 2,300 milligrams, Satin’s guess is that the committee took the molecular weight of sodium, which coincidentally is 23, “a nice round figure” and used that.
While the Yanomami may not have high blood pressure issues, that’s not to say they are the picture of health. “What they don’t acknowledge is that there is no age-related rise in blood pressure because there is not much of a rise in age,” Satin said, pointing out that the Yanomami only “have a life span of 45 to 48 years.”
Those numbers, now firmly set in our minds as being the healthy way to eat, were immediately and widely accepted as they came from “one of our prestigious, great institutions,” said Satin. “So the World Health Organization throws their hat in, and all the other health institutions accept it. Nobody ever questioned it; it became entrenched. The people who did this thought they were doing good. The problem is that they are incompetent.”
When Satin first came to the Salt Institute in 2002 “knowing nothing” about the issue, he asked the ‘experts’ the $65,000 question: “Don’t we have any data on the historical usage and consumption of salt?” No, he was told, being further assured that never in history have people consumed so much of it. But Satin said he was going to find out. And he did.
The war on sodium from a military history perspective
Searching military records going back to the war of 1812, Satin found that rations for both soldiers and POWs contained twice the amount of sodium we now consume. Other data Satin has uncovered reveals that just about everybody in the world, with the exception of the Yanomami, are consuming a range of approximately 3,000 up to 5,500 milligrams a day of sodium – “regardless of culture, geographical location or economic status.”
Despite all the new findings the Food and Drug Administration and other government agencies have continued their war on sodium, especially related to the national school lunch program, although Satin says “they have slowed down a bit…they need to find an exit strategy.”
Satin describes what is going on in the school lunch program as ludicrous – “should you have this child eat a nutritious vegetable or salad with a touch of salt to make it palatable, or say ‘don’t eat salt’ and the kid doesn’t eat it at all.”
Satin, who says he is not fond of our processed-food-heavy U.S. diet or lifestyle, feels that if the government abandoned its narrow focus on the supposed evils of salt, it might be able to do more good addressing our miserable eating habits in general.
This whole issue, he adds, is much bigger than salt. It’s about “the way we manage science in this country.”
*For more amazing photos of the Yanomami and other “world cultures”
visit photojournalist Victor Englebert’s page here.
Posted by Linda Bonvie -- November 12, 2013
BY BILL BONVIE
For some time now, we’ve been warning our readers here at Food Identity Theft not to be fooled by a “zero trans fat” claim made on the Nutrition Facts panel of many products that have partially hydrogenated oil listed among their ingredients.
Well, surprise, surprise! After decades of allowing a substance it now acknowledges has been killing thousands of people every year to be added to processed food products, and years of permitting consumers to be given phony assurances that they weren’t eating any of it, the Food and Drug Administration has finally decided enough is enough. That is to say, they’ve started a ‘process of elimination’ in motion (although perhaps slow motion would be more like it).
In what’s being hailed as a monumental decision on behalf of consumer protection, the agency has made a preliminary determination that partially hydrogenated oil (PHO) no longer be given a “generally regarded as safe” (GRAS) designation. Once given final approval, this would eventually remove most artery-clogging trans fat from the processed food Americans eat.
While most products are currently labeled as containing zero grams of trans fat, that is often not actually the case, since those that contain half a gram (.05 grams) or less per serving were exempted from the labeling requirement. But such amounts, in actuality, can quickly add up to what the FDA admits is a “significant intake” of trans fat, an ingredient for which the Institute of Medicine has concluded there is no “safe level” that may be consumed.
That’s why we’ve been urging our readers to pay no attention whatsoever to the claim that a product contains zero grams of trans fat on its so-called Nutrition Facts label. But that warning could eventually become unnecessary should the FDA go ahead and implement its proposed new ruling, which it has posted in the Federal Register with a public comment period that ends on Jan. 7. Assuming that happens, “it could in effect, mean the end of artificial, industrially-produced trans fat in foods,” according to Dennis M. Keefe, Ph.D., director of FDA’s Office of Food Additive Safety.
Not that a change of this nature would occur overnight. Even if approved, the FDA would still be apt to give businesses ample opportunity to adjust to the new policy – or, to quote from the FDA ‘s consumer update, “the agency and food industry would have to figure out a way to phase out the use of PHOs over time.” But once fully implemented, it is estimated (and these figures come from another government agency, the Centers for Disease Control and Prevention) that it would prevent some 20,000 heart attacks and 7,000 heart-disease related deaths annually.
Stop and think for a moment what that means. We’re talking about more than twice the number of deaths that occurred in the 9/11 attacks every year, resulting from a process with “no known health benefit,” whose purpose is merely to increase the shelf-life and “flavor stability” of packaged foods and baked goods.
A paradigm for the removal of other bad additives?
To be sure, this proposed reform has been a long time coming, those partially hydrogenated oils having reportedly been used since the 1940s in a wide variety of convenience foods, including margarine, which was once considered a “healthy” substitute for butter. But the tide really began to turn in 2002, when the National Academy of Science’s Institute of Medicine reported a direct correlation between the intake of trans fat and increased levels of “bad cholesterol” (that is, low density lipoprotein, or LDL, cholesterol, which has been linked to an increased risk of heart disease). The following year, the FDA responded by issuing a ruling that trans fat content be listed on Nutrition Facts panels — but even that wasn’t fully implemented for another three years, and was seriously flawed by the .05 gram ‘ loophole’.
The time it took for even that compromise to materialize should serve as a kind of “reality check” for consumers to realize they can’t yet let their guard down when it comes to trans fats, and will have to keep checking ingredients listings for many months to come, even assuming the ruling is formally approved.
What the FDA’s action does show, however, is that it is possible for the agency to be pressured to return to its original mission and, in its plodding fashion, purge our food supply of additives that are hazardous to our health. For once researchers implicated trans fat in heart disease, a number of locales, including New York City and California, began to take action to ban it in restaurant food, and some restaurant chains responded by eliminating it on their own. In the intervening years, food manufacturers also began to reduce trans fat content in products as well, which will make any adjustment to the proposed new rule much easier to facilitate.
Hopefully, then, the proposed elimination of added trans fats will not only go on to become policy. but will serve as a model of how other ill-advised additives now considered GRAS can follow suit.
Take high fructose corn syrup, for example. Its saga is very similar to that of trans fat — for example, in the sneaky way it was approved for use in the American diet and introduced into countless processed foods, including many marketed to children. There are also distinct similarities to trans fat in the human health toll that has accompanied its widespread presence in food products and in the adverse publicity and negative studies that have recently caused it to be dropped as an ingredient from many of them. So maybe — just maybe — it will end up following the same trajectory.
It’s just a shame that, just like partially hydrogenated oil, it will continue to wreak such havoc on society until the day comes when it, too, is finally phased out.
Posted by Linda Bonvie -- November 7, 2013
Remember “pink slime” — that appetizing meat product consisting of mechanically separated beef scraps that needs disinfection with a chemical agent to kill dangerous pathogens?
While our food supply is filled with other equally nauseating offerings (mechanically separated poultry, for one), last year it was slime’s turn to capture everyone’s rapt and revolted attention. Then, like the fickle consumers we are, interest in “boneless lean beef trimmings,” as it’s more politely referred to by industry, became as ‘yesterday’ as old Facebook status postings.
All of which makes it even more curious that the giant food processing company Cargill would make a proud announcement this week that it will be indicating the presence of its own version on package labels with the even more consumer-friendly name,“finely textured beef.”
From the looks of how the media handled it, however, Cargill seems to have inadvertently reignited pink slime’s notoriety. Reports from Reuters to The Wall Street Journal to ABC and NBC all included big “pink slime” mentions, now attaching the Cargill name to the product, something the company managed to avoid for the most part the first time around.
Now for Beef Products Inc., the original target of intense media coverage over its version of the product, called “boneless lean beef trimmings,” the outcome of all that attention wasn’t so good – especially in regard to the ammonium hydroxide with which it was treated to kill contaminants such as E. coli.
That firm’s pink slime sales subsequently went into a steep decline, closing three of its plants last year due to the fallout. Cargill also saw a drop in slime sales of 80 percent, according to Reuters. But at last, “that business is slowly recovering” – or so they claim.
Enter the marketing genius
Somewhere along the way, however, Cargill decided some “consumer research” might be in order, as in surveying more than 3,000 consumers “about ground beef and how it’s made.”
Here’s how I visualize it: some Really Bright Guy in the marketing department says, “Hey I’ve got a great idea! Let’s talk to 3,000 consumers and ask if they want pink slime, I mean finely textured beef, labeled on packages. Then we can issue a press release and get interviewed about it!”
Well, Really Bright Guy was right on the money. The media has been only to happy to accommodate by bringing Pink Slime out of retirement and putting it back in the spotlight.
In a prepared statement about the big news, Cargill Beef President John Keating is quoted as saying, “We’ve listened to the public, as well as our customers, and that is why today we are declaring our commitment to labeling finely textured beef.”
And here’s what that “commitment” will come down to:
According to Reuters, Cargill’s wholesale packaging will state “contains Finely Textured Beef,” on the box side. Whether the repackaged version for consumer sale (what you would find in the meat case) will be labeled is currently up to the individual retailer, however. But some time next summer, Cargill says, it will also add that statement to its meat packages that are sold directly to consumers.
But no matter what name it goes under, pink slime just seems to be the gift that keeps on giving red meat to the media.
Posted by Linda Bonvie -- November 5, 2013
Note: Since this blog was published in January, Mio has won an industry award called “breakthrough innovation” from the Nielsen Company. Nielsen, best known for it television ratings system, selected 14 winners from packaged goods launched in 2011, all which achieved significant sales increases and jumped the many “hurdles” facing new products.
Now before you go sending Kraft a card congratulating them for this award, check out the gobbledygook advertising nonsense that went along with the “prize.”
Of all the 3,400 new products that Nielsen analyzed, the winners were said to have “demand-driven insight,” identifying the “unarticulated desires, partially expressed needs and recurring frustrations in consumers’ lives.”
What kind of packaged baloney is that? As you can see, the consumer is thought of as being little more than a rat in a wheel. Mio is simply an artificially flavored, colored and sweetened water contaminant. It’s a worse-ingredient version of Kool-Aid (also owned by Kraft). How in the world does this address “recurring frustrations” for consumers? If someone knows, please tell me, and if you’re still using this bottle of chemical additives to perk up your water, be sure to read (or reread) today’s blog all the way through.
What happens when you take a perfectly drinkable glass of water and add some propylene glycol, acesulfame potassium, some artificial colors and a preservative? If you ask me, contaminated water.
But if you’re a really, really big company such as Kraft and get some brilliant advertising minds in the act, along with a super budget, what you get is “MiO Liquid Water Enhancer.”
Launched two years ago, targeting people between18 and 39 with the advertising slogan, “MiO answers this wish to personalize life’s experiences in a way no other beverage can,” the product is so successful it will now be included in the Big Parade of Super Bowl commercials. Making its debut in a 30-second third-quarter ad spot that will reportedly cost more than $4 million, MiO — an Italian word meaning “mine” – is a classic example of how expert marketing can lead us to consume chemical-laden products we don’t need.
In fact, the MiO concept of squirting a colored, flavored liquid into water is apparently so appealing and profitable that Coca-Cola introduced its own version late last year called Dasani Drops, also containing multiple artificial colors and preservatives.
Interestingly, the MiO lineup sold in Canada contains none of the propylene glycol additive, a chemical manufactured in several grades for a variety of both industrial, cosmetic and food applications, But then, there are very few, if any, food uses of this substance allowed in either Canada or Europe.
While the theme of the MiO Super Bowl commercial may be totally cool, the same unfortunately, can’t be said of this chemically enhanced variation on the Kool-Aid theme.
Rediscovering what we already knew
Providing yet another reason to stop promoting aspartame-sweetened drinks, a study by the U.S. National Institutes of Health released this week found drinking such beverages to be associated with a higher chance of becoming depressed.
Also found to raise the risk of depression, although not as much as the aspartame-laced drinks, were sodas, iced tea and “fruit punches” (such as Hi C and Kool-Aid) that are mostly all sweetened with high fructose corn syrup.
Last week I reported on another example of the disturbing trend of replacing one test-tube sweetener (HFCS) with another — a campaign recently launched in Howard County, Maryland called “Howard County Unsweetened” that promoted diet drinks containing aspartame as “better choices” to parents and kids over 13.
Another case of aspartame-pushing was reported last September in the New England Journal of Medicine, which described what was called an “intervention” among overweight and obese adolescents to see if replacing full-calorie beverages with no-calorie alternatives would slow weight gain. It consisted in part of a “home delivery” for a year of diet drinks to participants’ homes every two weeks.
Reading about these events and “interventions,” one would never know that aspartame is considered by some leading medical authorities to be an “excitotoxin” – that is, a substance that literally excites brain cells to death, especially in children whose blood-brain barriers are not fully developed or in older people in whom this protective mechanism has been compromised. Nor would one think that we’re talking about a substance that an FDA Public Board of Inquiry concluded years ago should not be permitted in the food supply prior to its being overruled by a political appointee.
In fact, “aspartame depression” has long been cited as one of the results of consuming this artificial sweetener, along with other side effects such as migraines, seizures and memory loss. One study, “Adverse reactions to aspartame: double-blind challenge in patients from a vulnerable population,” conducted nearly two decades ago by the Department of Psychiatry, Northeastern Ohio Universities College of Medicine, Youngstown, found “a significant difference between aspartame and placebo in number and severity of symptoms for patients with a history of depression, whereas for individuals without such a history there was not. We conclude that individuals with mood disorders are particularly sensitive to this artificial sweetener and its use in this population should be discouraged.”
Interesting, isn’t it, how we seem to forget what researchers knew years ago, only to suddenly find ourselves rediscovering them? Maybe it’s the result of all that aspartame we’ve been exposing our collective brains to over the years.