Blueberry Deception

Beware. While the word “Blueberry” may appear on packaged food labels, recent online videos and blog articles have revealed that many “Blueberry” muffin mixes, breakfast cereals and pastry products found on grocery store shelves have absolutely no blueberries in them at all:

Instead of blueberries, Kellogg's Frosted Mini-Wheats Blueberry Muffin Cereal contains something called “blueberry flavored crunchlets,” which consist of sugar, corn cereal, soybean oil, modified cornstarch, water, glycerin, corn syrup, red #40 Lake, blue #2 Lake, as well as “natural and artificial blueberry flavor.

Even with the word “Blueberry” in its name, there is absolutely no mention of either blueberries (or pomegranates for that matter) in the ingredients panel of General Mill’s Total Blueberry Pomegranate Cereal.

It pays to read labels. Betty Crocker Blueberry Muffin Mix is filled with imitation and blueberries artificial flavors. No blueberries whatsoever can be found in this product.

Smucker's Snack'n Waffles Blueberry contains a new food called “blueberry bits.” They may be “bits,” but they sure aren't blueberries.

You can look forward to some blueberry puree in Kellogg's Special K Blueberry Cereal, but everything else is artificial: “blueberry flavored clusters,” and “blueberry flavored bits,” along with artificial colors (red #40 lake, blue #2 lake) to give it a realistic blueberry look.